25% of a Group Can Change Everyone's Behavior
In a very simple version of the “tipping point” theory, a new paper says that in groups of anywhere from 100 to 100,000, just 25-31% of the group can set a new behavioral norm for the whole group. This finding is drawn from just one study using online participants, so its results shouldn’t be exaggerated, but it at…
from Lifehacker https://ift.tt/2Mux8RA
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